The billion dollar bridal industry has turned a persons “special” day into a formula. Photo booths, chalkboards, café lights (often strewn from trees, with or without paper lanterns), sparklers and mason jars into ubiquitous clichés by circulating the same images over and over.
The creativity and uniqueness of weddings is being ruined by the same pins being circulated, turned into story boards and handed to a wedding designer with the mandate to bring that (aka someone else’s) wedding to life for them.
It’s boring. Which is why we rarely take on weddings. As an artist its really important that we have the opportunity to create unique moments for our clients and it's not okay that people ask us to replicate other artist's work. Weddings very rarely give us the opportunity to create something unique because a bride wants to see EXACTLY what she is going to get, no deviations. Except for the few....you know who you are and you all are serious #weddinggoals.
So how do you break the cycle when it seems like the only thing on offer is whats on Pintrest? That is a great question that my friends and I have been discussing recently. We follow #alternativeweddings on Instagram and we noticed a few things that we absolutely love.
The trend is simple: People doing whatever they want, not what society tells them to do.
Here are a couple of things that my friends and I agreed on...
1. Ditch the white. You’d have a field day if two people wore the same dress to the Oscars. Wear something that makes you feel great but also is reflective of who you are, not what society dictates you should be.
2. Refresh your color palette. You are not the only one who has decided on blush, mauve and hunter green this year. Trust me, I have seen the mood boards. Choose Jewel tones, black, royal and rich colors and a LOT of them. THIS. IS. A. PARTY. 🥳 This idea of everything being neutral is disguised as tradition but really it just allows companies to make a bunch of money off of the wedding industry by churning out white gold and silver EVERYTHING. Its called mass production. Less choice for you, but high profit margins for them. Just walk down the party aisle at any major retailer. The wedding section is the most boring thing we've ever seen.
You can take anything ordinary, (including the societal guidelines for weddings) and make it extra ordinary with a little imagination and the right team who is willing to create something authentic from the depths of their imagination.
And if after reading this, you feel that you want the Pinterest wedding, then go for it! Its your money and your party.
No matter your path as a bride, being married to your favorite human being is what you really have to look forward to.
Happy wedding planning!